My story


Wordsmith. Storyteller. Creative thinker.

I love people. I’m fascinated by what makes them tick. What persuades them. Why they do what they do. I love talking to people, telling stories, convincing them and understanding them.

With a background in Sociology and Human Geography, I began my career at London-based food and drink agency, Story PR. Guided by some of the best women in the business, I learnt how to cultivate a story, how to engage my audience, to be attentive to detail, and to dare. I met and worked with inspirational entrepreneurs, up-and-coming bloggers, talented journalists and the crème de la crème of London’s food scene.

Following this, I moved to the pioneering recipe box company, Marley Spoon, based in Berlin, where I learnt the ins and outs of business, how to read data and understand the impact of my stories, and to employ discipline and structure to my work. I worked internationally and moved towards brand, broadening my scope of storytelling and my understanding of people across the globe.

Now my focus is on helping you find your story. I want to work in partnership with you to fully understand your needs, create storylines that solve your problems, and inspire and engage your consumers through strategic storytelling. If that’s what you’re looking for too, then…